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Even if you run your own site, search engines and SEO work against you in many similar ways. Music has been run on a "pay for play" basis for many years now, it's creeping into aspects of pretty much every kind of entrepreneurial business.

If you don't participate in promotion on social media for your art or business, there is absolutely no contact with new customers unless you run a brick and mortar or maybe rent billboards.

In order to monetize streams on your own personal web site you'd likely need to run ads, charge for user accounts, and/or generate paid memberships, which is harder than pulling teeth even as a well known musician.




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