On: I'll tell you why movie revenue is dropping...

[coffee]

Here in Berkeley we have the local Shattuck Cinemas. They are taking a different approach on movie viewing as well. They provide couches (literally) instead of seats.

http://www.landmarktheatres.com/mn/shattuck/shattuck_lovesac...

It's a wonderful way to watch a movie, and something that brings me out of the house and into the theater...