The biggest reason why I believe movie revenue is dropping is the ability for anyone to pick up a camera (high tech low cost now), create a movie, and upload it to the eyes of many people (like on youtube). Because of this, there are just so many more options to catch ones visceral media experience. I really like Science fiction and while there were certainly some good Sci-Fi movies (and television) out in the past year or so, there were many more interesting and thought provoking movies and shorts (going back to the previously brought up idea of short attention spans) on youtube than there were movies I would actually want to go to a theatre and pay for--and to be quite honest, I am sure that some of the things I saw on youtube recently were far more enjoyable than some of the things tossed at me by Hollywood. It's not so much a money thing for me, it's a time thing, and I want to spend it wisely.