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Ticket prices are too high.

Yes. When movie prices were at around $6/ticket when I was younger, I went to watch a movie about once a week or two. Now, at $14.67 per general admission ticket (after tax, at Scotiabank Theater in Toronto) and $21.46 per IMAX 3D, it's almost impossible to justify going to a theater, rather than downloading a movie.

I don't know any other industry that raises prices in a seemingly elastic market, while competition increases and gets cheaper.




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