This is all anecdotal evidence of course, but last night I went to see Hugo at a new megaplex that just opened by my house. Not only was the movie incredibly heartwarming and reminded me of why I love the movies, the experience was great.
There were no commercials or PSAs, and only 4 trailers before the feature started. A nice woman politely told us to turn off our cell phones, as opposed to an annoying loud surround sound gimmick. The tickets were only $11 for a 3D film. Parking was free. And the film was absolutely perfect.
There was a time that the movie experience was bad. Theaters built during that time are still bad. But the new ones are fantastic.
There were no commercials or PSAs, and only 4 trailers before the feature started. A nice woman politely told us to turn off our cell phones, as opposed to an annoying loud surround sound gimmick. The tickets were only $11 for a 3D film. Parking was free. And the film was absolutely perfect.
There was a time that the movie experience was bad. Theaters built during that time are still bad. But the new ones are fantastic.