Theaters which "do it right" (bright projection, good sound, more varied programming, anti-talking/texting policies) also tend to show fewer ads before a screening.
The problem across the board really seems to boil down to "megaplex chains are bad for movies." There are a lot of specific line items but they all end up sharing the common denominator of "this wasn't a problem until the rise of big box multiplex theaters."
The problem across the board really seems to boil down to "megaplex chains are bad for movies." There are a lot of specific line items but they all end up sharing the common denominator of "this wasn't a problem until the rise of big box multiplex theaters."