We've been hearing that economy is bad, but this indicator of movie business is a proof that economy is really bad. So that's one reason why revenues are down. Logically, with the outpouring of 3D movies and additional cost, the revenue should be up, but obviously the 3D has not helped. I think people are also realizing that 3D is only a gimmick. Besides few forced scenes, typically a 3D is hardly a 3D. Hugo this year obviously made a difference but I wonder if others are going to follow?
