I agree that transcripts are mandatory - unless you are a super entertaining person on camera like Gary Vaynerchuk (most of us aren't).
You might think your on-camera presence and videos are unpolished and unprofessional - but that's YOU.
What if that slightly unpolished and rough video you created is EXACTLY the video a potential customer has been looking for? What if even a poor quality video could deliver the exact information a potential lead has been seeking, and answer their exact questions?
I think you underestimate the impact that average quality videos can have on customers.
I do, however, agree with your first point - the video must be relevant - to your content, to your site, to your startup, and most importantly, to your AUDIENCE.
You might think your on-camera presence and videos are unpolished and unprofessional - but that's YOU.
What if that slightly unpolished and rough video you created is EXACTLY the video a potential customer has been looking for? What if even a poor quality video could deliver the exact information a potential lead has been seeking, and answer their exact questions?
I think you underestimate the impact that average quality videos can have on customers.
I do, however, agree with your first point - the video must be relevant - to your content, to your site, to your startup, and most importantly, to your AUDIENCE.