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I’m creating a startup. I’m the first and only employee, and likely to remain that way for the foreseeable future.

What would have taken an army of clerks in the past is now a (lot) of code. Whole departments are replaced by API’s that cost less than $100/month.

It’s really incredible.




Could you give some examples? Congratulations on your success implementing this stuff


https://loodio.com - Hardware company - Solo founder - No employees and same here; I don't see the need for any in the forseeable future. Don't even need capital as my burn rate is ~$50/month except when I order new stock. Weird times.


How do you get the devices made and shipped to customers? Do you ship them yourself or are you paying someone for that too?

Asking because I might start selling hardware soon too and the prospect of turning my garage into a customer fulfillment center doesn't sound fun.


Assembling and sending from home currently. 3PL too early in current volumes.


Manually assembling it yourself?


Yes every unit takes me around 20 minutes to assemble and pack, but it prepares me for when I can outsource it later. "Do things that don't scale"


Love the idea. Ballpark revenue/profit?


Thank you! Just launched last week so no numbers yet. :)


Let's circle back in 1 year :)


The book The Million-Dollar One-Person Business goes into a lot more examples. It's usually people who build software that can scale.


Congratulate me when it finally works out!

I’m still in stealth mode. My startup is super simple in concept - I gather a particular type of data, clean it, process it, and serve it to subscribers. Some of my data sources are free, some are paid API’s.

All the processing is done in code. You would need an army of people to read all that text, a layer of bureaucracy to manage and check them.


Can I ask what your pricing model is?


This is the end state I envision: I offer a bunch of value for free in exchange for an email.

Value is delivered on web and per email. There is no marketing over email, it just serves as a regular touchpoint (where I email them free value) to keep the relationship alive until my client is ready to upgrade.

Then there’s a couple of paid tiers which is the same but with more and different features. Starting at $10/month, up to $50 - $100 per month.

For perspective, the service can be worth many thousands of times this much in dollars gained for the client, so it may be the wrong model altogether.

I’ve test-driven different aspects of this to see if people would be interested. I might announce it here when I officially launch it, but probably not.




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