> why does the CCP not simply regulate them using the same rules as is uses for homegrown companies like TikTok?
They do, which is why TikTok is blocked. Only Douyin, a separate content silo with shared codebase, is allowed to operate. Products by American companies like Facebook or Google Search that are now blocked used to censor the content they made available in China, but then stopped.
Other products by American companies, like Microsoft's Bing and Google Ads, continue to censor and continue to operate.
People on the English-speaking internet often seem to think that American companies' difficulties operating in China stem from them being specially and unfairly singled out, but the thing is that Chinese companies operating in China have to fight the same obstacles. And the majority of companies trying to make it big in China are Chinese, so they bear the brunt of the burden.
When a company building a platform for user-generated content gets more users and more content, that would usually be something for them to celebrate, but in China it also means they need to spend more resources censoring content to remove everything that might displease the government.
E.g. HelloTalk, a language-exchange app made by a Chinese company, restricted their Chinese users' accounts in 2020, most likely because some were using the app to talk about censored topics: https://www.reddit.com/r/languagelearning/comments/glf14q/wh...
Other Chinese companies abandon the Chinese market completely and focus on the rest of the world while blocking Chinese users from accessing their product so they don't have to fear getting shut down by the government over lacking censorship.
They do, which is why TikTok is blocked. Only Douyin, a separate content silo with shared codebase, is allowed to operate. Products by American companies like Facebook or Google Search that are now blocked used to censor the content they made available in China, but then stopped.
Other products by American companies, like Microsoft's Bing and Google Ads, continue to censor and continue to operate.
People on the English-speaking internet often seem to think that American companies' difficulties operating in China stem from them being specially and unfairly singled out, but the thing is that Chinese companies operating in China have to fight the same obstacles. And the majority of companies trying to make it big in China are Chinese, so they bear the brunt of the burden.
When a company building a platform for user-generated content gets more users and more content, that would usually be something for them to celebrate, but in China it also means they need to spend more resources censoring content to remove everything that might displease the government.
E.g. HelloTalk, a language-exchange app made by a Chinese company, restricted their Chinese users' accounts in 2020, most likely because some were using the app to talk about censored topics: https://www.reddit.com/r/languagelearning/comments/glf14q/wh...
Other Chinese companies abandon the Chinese market completely and focus on the rest of the world while blocking Chinese users from accessing their product so they don't have to fear getting shut down by the government over lacking censorship.