The problem is that there's no good replacement, because Cook has cooked the entire company. It's "Tim Apple" now. Next in line is likely someone like Cook clone Jeff Williams.
The stockholders own the company, and all they care about is money. Remember way back when Steve Jobs forced Apple stockholders to choose between him and John Sculley? Well, they chose Sculley. Jobs only returned many years later when Apple was desperate and had to acquire NeXT (their second choice behind Be). Apple would have to be in desperate straits again to choose a non-traditional (i.e., non-MBA) CEO candidate.
The problem is that there's no good replacement, because Cook has cooked the entire company. It's "Tim Apple" now. Next in line is likely someone like Cook clone Jeff Williams.
The stockholders own the company, and all they care about is money. Remember way back when Steve Jobs forced Apple stockholders to choose between him and John Sculley? Well, they chose Sculley. Jobs only returned many years later when Apple was desperate and had to acquire NeXT (their second choice behind Be). Apple would have to be in desperate straits again to choose a non-traditional (i.e., non-MBA) CEO candidate.