I would disagree on two points. One, ads aren't only a medium for tech. Two, ads have been around longer than 20 years.
Ads were in print for newspapers. Then in television, allowing for content and network providers to grow. Tech just became the next delivery medium for ads and a superior one at that once data harvesting and targeted ads were the norm. Tech has become the de facto medium for ads due to the margins and greater potential for returns.
Apple's implementation of IAP was to neutralize as much competition as possible, probably because they would not have been able to compete fairly. This anti-competitive behavior hurt the other ad companies but it also hurt tons of smaller businesses that were able to benefit from the targeted ads. This is probably the government intervention that needs to happen IMHO.
NB, I don't know what the solution is for ads in tech. On one hand, targeted ads mean data harvesting and all the repercussions associated with that (we know now there is no such thing as anonymized data no matter who is collecting the data) while non-targeted ads have little value for all parties involved (wasted ad spend dollars by companies and patrons being shown ads that are not relevant to them), and no ads mean less revenue for services and sites, which mean they eventually go out of business unless they have other means of monetization. What is the optimal solution? (Or just the least bad one if we must?)
Ads were in print for newspapers. Then in television, allowing for content and network providers to grow. Tech just became the next delivery medium for ads and a superior one at that once data harvesting and targeted ads were the norm. Tech has become the de facto medium for ads due to the margins and greater potential for returns.
Apple's implementation of IAP was to neutralize as much competition as possible, probably because they would not have been able to compete fairly. This anti-competitive behavior hurt the other ad companies but it also hurt tons of smaller businesses that were able to benefit from the targeted ads. This is probably the government intervention that needs to happen IMHO.
NB, I don't know what the solution is for ads in tech. On one hand, targeted ads mean data harvesting and all the repercussions associated with that (we know now there is no such thing as anonymized data no matter who is collecting the data) while non-targeted ads have little value for all parties involved (wasted ad spend dollars by companies and patrons being shown ads that are not relevant to them), and no ads mean less revenue for services and sites, which mean they eventually go out of business unless they have other means of monetization. What is the optimal solution? (Or just the least bad one if we must?)