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> Apple may be under the false impression that the competition is far behind.

I believe Apple is falling into the "arrogance" trap..

When we were kids, we used to be told the "rabbit and turtle race story" and, if you hadn't heard about it, you must have been born directly as a teenager :)

Apple is slowly playing the rabbit role, and yes, it can sleep for as long as it wants then, maybe waking some day to realize what damage the once-believed turtles have already caused to it.

Yes, the "rabbit" role is, by no means, new in tech industry.. Kodak, Blockbuster, Windows (with its epic IE) -to some extents- , were all "rabbits" at some points in the past but not any more. And, guess what? Nokia Mobile was also the big "rabbit" that was taken in no time by.. Apple!

I don't know if there is a proper term to describe this concept, but I will write it in plain English: I always tell myself, friends, and relatives that if any entity, whether it is a single person, a community, a company, or a government, is misbehaving and/or walking in an incorrect path, sooner or later it will pay a high bill in the future that is not apparent at present.




We're seeing the Microsoft under Ballmer story play out on a different time scale at Apple. When the erosion of Apple's innovation engine shows up as a Ballmer revenue growth slump, hopefully Apple will have enough sense to put a creative at the helm.




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