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> Apple may be under the false impression that the competition is far behind and that its loyal user base has nowhere else to go.

If they'd be willing to go somewhere else, then they wouldn't be loyal.

And the "somewhere else" can only be Android, and even for non-loyal users, that's a big step (and vice versa).

In my own personal (and thus limited) experience, I know zero users that have made the switch. The Android/Apple choice seems to stick really hard.




I switched from Android to Apple and then back again after a couple of years. Device was fine, just didn't like iOS.




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