They aren't just splatting a tag from a third party ad platform into the tweets, they're building on your own data and handling the entire auction/bidding process internally along with all the tools for advertiser to manage that, click fraud prevention, etc. There are many 100-500 engineer companies built on doing this, along with lots of 50-100 engineer companies doing just one part of this.
They aren't just splatting a tag from a third party ad platform into the tweets, they're building on your own data and handling the entire auction/bidding process internally along with all the tools for advertiser to manage that, click fraud prevention, etc. There are many 100-500 engineer companies built on doing this, along with lots of 50-100 engineer companies doing just one part of this.