Aren’t the discounts during Black Friday/Cyber Monday scams/fake? They increase the original price weeks before these events. During the events they “lower” the price simulating discounts… but you’re buying the product at its original price. Been tracking some products I’m interested in it always happens.
Some are, some are actual sales. 'Keepa' for amazon makes it very easy to see a nice price history chart and figure out which it is (even if buying from another retailer).