You're probably being downmodded because you wrote "unmodded" instead of "upmodded", which sounds like it means "downmodded" - reversing the meaning of your question.
Anyway, this article probably looks good to people who are looking for Truth, but don't want to spend a lot of time thinking bout it, hence bite-size truthiness. It does intrigue me that they are alphabetised...
For those who aren't familiar with the name, Jenny Holzer is a conceptual artist (so take these truisms with a grain of salt):
http://en.wikipedia.org/wiki/Jenny_Holzer
I was first introduced to Holzer's work when I found the "Green Table" in the corner of a courtyard at UC San Diego. It's engraved with the following statement:
"IN A DREAM YOU SAW A WAY TO SURVIVE AND YOU WERE FULL OF JOY"