Fortunately most of the worst examples the anti-net neutrality crowd used never made sense from both a business model and technology perspective.
Trying to turn the internet into tiered internet packages like early 2000s cable companies offered would be a disaster even without neutrality laws. There's probably a reason the only real-life example in history that Wikipedia lists was some bottom-of-the-barrel Portuguese mobile network that experimented with a discount plan that never took off.
The lobbyists either bought into the bullshit benefits like everyone else or more likely were just taking the default anti-gov interference position.
The internet is so far from ever being the extremely limited centralized platforms that cable offerings were that the analogies never made sense if you spent any amount of time considering them.
