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Call it the "Jordan Peterson Effect", since he seemed to go through that cycle the fastest.



The phrase I've heard is "audience capture": people who spend a lot of time in the public sphere end up tailoring their statements and behavior to whatever gets them the most engagement from their most responsive audience.

I read a thoughtful (but long) discussion of this phenomenon at https://rebelwisdom.substack.com/p/what-happened-to-jordan-p...




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