These stories of blogs going viral and the authors becoming celebrities are like Lana Turner being discovered at Schwab's soda fountain (which turns out not to be true, http://www.playgroundtothestars.com/2013/06/schwabs-drug-sto...).
"These stories" -- I guess one could interpret that as an assertion that the stories are in the linked post. If you're looking for something to nitpick.
These stories of blogs going viral and the authors becoming celebrities are like Lana Turner being discovered at Schwab's soda fountain (which turns out not to be true, http://www.playgroundtothestars.com/2013/06/schwabs-drug-sto...).