I made this telegram bot[1] a while back that uses rpilocator.com and will notify you as soon as one is available from an official reseller. Those resellers should be selling them at the regular price. But yes, if you want to buy one right now, it won't be $35.
Meh. It’s (supposedly) a transient situation that’ll resolve in due time.
More importantly, I and many geeks I know but/bought several when a new model first comes out because they are (were) cheap but electronics wholesalers don’t offer free shipping so it makes sense to buy as many as you think you’ll use (until the next one comes out) in one go to minimize the amortized cost.
I miscalculated and ended up using all of mine, but I have friends that still have some of their stock.