Thank you for the link. Another Simon quote from the panel discussion:
> In an information-rich world, most of the cost of information is the
cost incurred by the recipient. It is not enough to know how much it costs
to produce and transmit information; we must also know how much it
costs, in terms of scarce attention, to receive it.
link: https://veryinteractive.net/pdfs/simon_designing-organizatio...