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I feel you in this regard.

I presume low code/no code comes from the simplest notion of programming language, which is a medium between human and machine. And the easier it is to read and write means the "better" it is. Therefore pitching it to a non-technical or even semi-technical people is as simple as teaching people to write code at surface level.

However what people don't understand deeply is that any language is a set of symbols and rules requiring a certain amount of cognitive space and a certain time to absorb it. The more ambiguous the symbols are, the closer the growth of the number of the rules to exponential. This is a fundamental point that happens in real-life but is rarely understood, moreover to programmers, surprisingly.

I believe a proper low-code/no-code should have natural language processing capability and understanding context, not just providing syntactical aliases.




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