If you distribute software to non-programmers, check your stats for # of downloads started vs. # of applications started (or new users). My guess is that they are way off:
Most computer users do not know what a "Downloads" folder is.
Incidentally, I think downloading or saving any kind of file, and then having to "find" it from the entire set of accessible files is one of the worst UI offenses still remaining in modern machines.
I just downloaded/saved something, why do I have to spend time "re-finding it" if I want to access it in another context?
Yes AIR has a fantastic install process, even installing AIR it's self.
With the install badge you could also detect if it was already installed, and launch rather than download.
It would shock you how many people would download and install an app every time they wanted to run it.
There is no wonder why something like the app store on iOS is used by so many non techy people and so popular. Especially when you think you could install apps on phones before this...
If you distribute software to non-programmers, check your stats for # of downloads started vs. # of applications started (or new users). My guess is that they are way off:
Most computer users do not know what a "Downloads" folder is.