There is a lot of truth to this. Find "design partners" early in the process and build the MVP for them. After several iterations of making requests and providing feedback that you action on, they're a lot more willing to buy, especially if you give them a sweetheart discount.
Unless it's some sort of bauble or obviously useful tool to them, I think it'll be difficult to sell MVP without any of their input.
Unless it's some sort of bauble or obviously useful tool to them, I think it'll be difficult to sell MVP without any of their input.