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I would recommend Influence by Robert Cialdini.

And I would look for influential people and organizations instead of cold calling. You wont get 1% of deals closed. It will be closer, much closer, to 0% and you will feel like a failure.

Instead, seek out organizations and people who actively help the businesses you are helping. Small Biz associations, chambers of commerce. These wont be content creators nor "influencers" but rather gate keepers and influential organizations.

Selling to people who are actively looking for solutions is infinitely easier than cold calling.




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