First impression: this is the reverse order, because you started selling the moment you chose to invest in this business idea.
You already know the value, otherwise you would not have made it. But more so, you ought to have audience already engaged before you write the first line of code, if it is a code-oriented value proposition for your brand.
Getting market share, building traction, cultivating momentum, these are all totally separate of having the product actually online. The key is the value proposition. And if you cannot get attention for that, without the product even there perhaps, you have no "yellow brick road" to travel, and sales do not make themselves. But if you get attention for something, all you have to do then is follow through on the promise of your brand, and deliver the value.
Cold sales work great when your value proposition is natural, and market is not cluttered. But I would refer you to "The Lean Brand" for the real mindset you need, no matter how you sell:
You already know the value, otherwise you would not have made it. But more so, you ought to have audience already engaged before you write the first line of code, if it is a code-oriented value proposition for your brand.
Getting market share, building traction, cultivating momentum, these are all totally separate of having the product actually online. The key is the value proposition. And if you cannot get attention for that, without the product even there perhaps, you have no "yellow brick road" to travel, and sales do not make themselves. But if you get attention for something, all you have to do then is follow through on the promise of your brand, and deliver the value.
Cold sales work great when your value proposition is natural, and market is not cluttered. But I would refer you to "The Lean Brand" for the real mindset you need, no matter how you sell:
http://leanbrandbook.com/