tbh, i don't even think that promotion a product based on their language is a selling point (unless it's a lib of course!)
But this whole `built with X` is in my opinion just some 'i try to appear cool by using x language' and i don't really like it.
Don't get me wrong, i absolutely love rust, zig and go, but i believe, that you shouldn't pick a technology based on such subjective matter.
A language is just a tool to solve problems, and you don't really want to screw in a screw with a hammer, do you?
Never did I hear about it and suddenly people talk about it.
What happened