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On the two extremes - this is quite interesting. One of the key value-adds that we have on Portfolio Executive is simplifying complicated processes. On one our forms we've got the number of required data fields down from 16 to 4, with a few more being presented as required.

To make the form responsive and interactive we're obviously using ajax and js, and we add in some sexy transitions and graphics. i think there are many sites that do similar things where necessary.

in examples like this i think the user interface/experience actually becomes the functionality and so the distinction is difficult.

for me i always do the 'Apple test': can i make it simpler? faster? more obvious?




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