This is true, but to say it is "not a law", as you did, completely unqualified, is incorrect. If the research project is connected with a government grant (and many are) you need to pay attention to those laws. Many universities also have their own policies you need to follow, regardless. (Requiring informed consent and protecting people's privacy seems like a good thing.)
Let me repeat it another way. The law only restricts the actions of the government. Members of a university are not the government. Even if they took government money they could legally ignore all of that stuff. Worst case you will not get more funding from them in the future.
I believe you are technically correct, but that does not change the fact that universities have IRBs and will require reviews/approval if you are connected to that institution. You really think they're going to put their funding at risk? This seems very unlikely.