See I run a DSP and I'm not sure what incentive we would have to be against this? My primary goal is to keep advertisers spending, and the better their results the longer they hang around. I have a vested interest in eliminating fraud if followed to that conclusion. Then again we focus on performance campaigns not brand awareness so we're a bit a different. Most of our inventory too comes from large sandboxed audio apps so while not perfect on the fraud front there is less potential for it from less players.
Then again I am a startup and I have seen how some people at very large adtech companies operate. Less sophisticated clients (many of them with huge budgets) can't properly evaluate what they are buying and thus default to cheapest CPMs possible. It's unfortunate and a symptom of the incredibly opaque ads stack and inventory.
But yeah - I'm totally out of my depth here, and while the Wikipedia articles makes some sense if anyone here wanted to throw out (or suggest) a quick primer on this industry I know that _I_ would learn a lot :)
The acronym was defined in the comment to which they were replying (thus two levels above your own reply); it would have been redundant to again define it yet again.
The acronym was defined in the post to which they were replying (two levels above your reply), so it would have been a bit redundant for them to define it yet again.
Then again I am a startup and I have seen how some people at very large adtech companies operate. Less sophisticated clients (many of them with huge budgets) can't properly evaluate what they are buying and thus default to cheapest CPMs possible. It's unfortunate and a symptom of the incredibly opaque ads stack and inventory.