> The case started when Uber pulled all online advertising and discovered barely any drop in app installs or sales.
Uber is a bad example I think. Not only they've been in the news so many times advertising is probably irellevant, there is an actual "natural" ceiling for demand for Uber in an area.
They may have to compete with ads in places where they have competition, but not overall.
> The technology to detect and block bots already exists
Yeah, right. When I close the site because i can't be arsed to look for palm trees in 120x80 photos, I'm a bot.
I do think they are a good example, however , maybe they ran those less quantifyable brand name campaigns.
There are many reports out there confirming the same.
Dont give the ad networks a carte blanche sometimes they themselves are hijacked by bad operators.
It seems there is very little done a mitigation or prevention of bad traffic and a lot of sending beginner sales persons to the front lines.
I mean, they do provide some estimates for conversion rates, but never will they put that on paper.
Where are their numbers for traffic cost even coming from if they do not know?
When they say lets run a test campaign for 1 or 2 k before I commit to 5 times that, I ask them what have my comoetitors done, do you have feedback?( I do, am on friendly terms with competitors) they always say they have no insight(is that so?).
All I know that some of them create either zero or so much fake traffic that I have to justify the 400 percent page views month to month to some payment partners.
Uber is a bad example I think. Not only they've been in the news so many times advertising is probably irellevant, there is an actual "natural" ceiling for demand for Uber in an area.
They may have to compete with ads in places where they have competition, but not overall.
> The technology to detect and block bots already exists
Yeah, right. When I close the site because i can't be arsed to look for palm trees in 120x80 photos, I'm a bot.