On: Norvig's Law (2002)

[chrisoverzero]

I’m running a subscription-based service, but I’ve stalled at 57% market penetration. Can you give me some advice on how I can double my market penetration from this point?

Remember, what I’m looking for is 114% market penetration. Any help you can provide will be gratefully appreciated.

[smcin → chrisoverzero]

You missed my point entirely with your sarcasm. Partner companies selling apps on your service don't care that you only have 43% of the market left to capture; that's entirely your business problem, not theirs. However they very much do like that you already have 57% market share; from their perspective, that's good not bad. That's precisely why I write _"it's all a matter of perspective, and the associated revenue model (purchase vs. subscription model). Whether the glass is half-full or empty depends entirely on perspective"_. Understand now?

When Palm and then Blackberry died as platforms, vendors simply moved to a new platform and ported/rewrote.

[chrisoverzero → smcin]

> However they very much do like that you already have 57% market share […]

But if they want you to double it, you’re going to have some bad news to report.

[bombcar → chrisoverzero]

Bundle your subscription with things that some or most of your customers already have - but make it impossible to migrate data from existing accounts.

So Prime gives them whatever it is, but they can’t cancel their current subscription.

Win-win evil.

[harry8 → chrisoverzero]

Sell 2+ subs to every customer, eg separate phone from car from desktop.

I will not make jokes involving the word double and shame on you if you thought of it too.

Definitions are boring, no growth is limitless by entropy.

[fsckboy → chrisoverzero]

I'm willing to help you, but only if you want it done yesterday.