Or if you redefine the technology. That's the way it usually happens: "Android Gingerbread has 1% market share. 2%. 4%. 8%. 16%, better introduce Android KitKat. 32%. 64%, but look KitKat is now at 4% and climbing exponentially! Gingerbread is now deprecated, KitKat is on a majority of devices, time to introduce Lollipop."
Come to think of it, this applies to a lot of Google's (and Microsoft's, and Apple's, and most tech companies') product strategy.
