You've gotta A/B test the right thing. They A/B tested to increase sign ups but ...

treis on Sept 30, 2022 | parent | context | favorite | on: Why we’re pausing our Pay Later program

You've gotta A/B test the right thing. They A/B tested to increase sign ups but the outcome they really care about is getting paid. If they did the test right then the experiment would have failed due to the higher charge backs/non payments.