Amazon Affiliates: get people to buy something they wouldn't have otherwise considered buying. I'm reading a book review and thinking about buying it, perhaps. But if I can be referred and the entire process takes two clicks, I'm much more likely to do it. Why pay? To give reviewers motivation to it; plus, that's the marketplace. You think Barnes & Noble don't have an affiliate program?
Affiliate code for inc: That's a tougher one. I doubt Joel actually gets paid for the viewers he brings to Inc, more likely there for traffic purposes. Paid affiliates to news sites kind of scare me, yeah.
2nd page: yeah, as a reader I LOATH this, especially now that NYTimes.com has removed the 'single page' button. Not really an incentive issue, though, is it? More of a trade-off between making money and pissing off the audience.
Amazon Affiliates: get people to buy something they wouldn't have otherwise considered buying. I'm reading a book review and thinking about buying it, perhaps. But if I can be referred and the entire process takes two clicks, I'm much more likely to do it. Why pay? To give reviewers motivation to it; plus, that's the marketplace. You think Barnes & Noble don't have an affiliate program?
Affiliate code for inc: That's a tougher one. I doubt Joel actually gets paid for the viewers he brings to Inc, more likely there for traffic purposes. Paid affiliates to news sites kind of scare me, yeah.
2nd page: yeah, as a reader I LOATH this, especially now that NYTimes.com has removed the 'single page' button. Not really an incentive issue, though, is it? More of a trade-off between making money and pissing off the audience.