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We’ll that blatantly wasn’t the case - the FE’s were under half the market price of other cards for a good portion of the last two years! The markup was coming in somewhere, and if the partners didn't get any of that markup then there's something very wrong.

Actually there probably was a lot wrong all over the place over the last two years, the whole market was insane.




I'm sure some retailers also pumped the price.




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