To me, what you talk about with “economies of scale” is similar to the depravation of access to the power process people experience in industrial society that Ted Kaczynski described in Industrial Society and its Future. The work that our species did to stay alive, such as find food, is already handled by society, and the ability to influence the direction our lives, has been exported to corporate board rooms and legislative assemblies. As a result people now engage in surrogate activities to satisfy their needs to engage in the power process. This includes things like entertainment media, subcultures, and sports. Social media is another instantiation of surrogate activities. I think it’s no wonder that moderation is not benefiting the general public.
