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A friend is a Director at Apple and banks with Coutts. Just because your bank is shitty in some ways doesn’t mean you don’t care about technology.

My bank (First Republic) caters to richer people, and has had shitty website features in the past. It’s all outsourced to Intuit, I think. But overall it’s a great bank. I care a lot about technology but don’t make all life decisions based on it. One I did make is refuse to buy a car in 2017 (Mini Cooper) that didn’t have CarPlay (I bought a GTI instead).




To clarify, I wasn't trying to say that individuals who bank with Coutts don't care about technology. The point I'm trying to make is that this is a clear example of an institution that has the means to afford a mobile app and they just choose not to perform basic maintenance, which is one of the biggest and most frequent complaints that I see around the industry.

People love to be marketed to and sold the promises of amazing technology that can do extraordinary things, but nobody wants to pay for it. And if you're a company that wants a mobile app as part of your business, then you need to understand that you gotta pay to maintain it. There's no excuse for a bank like this to skip out on app maintenance. If the wealthiest among us can't understand this, what does it say about our decision to transition towards a more technology-reliant society?




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