I think skymt got it right. Polls have shown that as Spotify has been growing on the Swedish market during the recent years, music-piracy has declined enormously.
What they did right, was to provide a service that was easier to use than piracy, with the right price. That's the key. It may not get everyone to pay, but it'll get you the large majority.
Now, we're all just waiting for a Spotify-for-movies. There's no Netflix or Hulu over here, as Sweden is far down on the priority-list.
What they did right, was to provide a service that was easier to use than piracy, with the right price. That's the key. It may not get everyone to pay, but it'll get you the large majority.
Now, we're all just waiting for a Spotify-for-movies. There's no Netflix or Hulu over here, as Sweden is far down on the priority-list.