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I don’t think insurance is a good analog because insurance has very high payouts.

Not sure the cost for this feature but the marginal cost is likely really low. So a day of coverage would maybe cost a few cents or dollars since they are already including 2 years free without raising the price.

This is very different from a day of homeowners insurance where the payout is hundreds of thousands or millions. The marginal cost on insurance is very high.




This is different from insurance in that insurance has very few, but large payouts shared by many small cost subscriptions.

But it is like insurance in that it is a (likely very) large upfront cost for Apple that needs to be shared by many small subscriptions.

If no one has to pay for it until they need it, the venture from Apple's side goes in the red.

Disclaimer: Speculating on the likely economy of it, I don't know.




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