> They would not use that naming if they intended to support the official ARM ISA in the long run.
Given Apple's marketing priorities, my guess is that the intent you speak of had zero weight in their naming decisions either way. They have no interest in raising the profile of ARM chips in general, and every interest in promoting their specific chips as amazing.
I was referring to branding. To clarify my point, I believe having branding separate from Arm’s does not substantially indicate a desire to move away from Arm.
I suspect, given Apple's pivotal role in founding ARM holdings, that they have as close to carte blanche with respect to the ARM IP as one could imagine.
Huh, I hadn't realised Apple had been one of the investors when ARM Holdings was spun out of Acorn Computers. It seems their interest was in the Newton using ARM chips.
They would not use that naming if they intended to support the official ARM ISA in the long run.
The only thing that would prevent them for going the proprietary route is if they can't.