That’s true, but only for very early prototypes. Once the decision had been made which to go with, that was it. Yes the iPhone team was isolated, that’s not unusual for a stealth project at Apple, but the iPhone software team still reported to the head of the Software org who also ran the Mac software team for example, the iPhone hardware guys still reported to the head of the hardware org responsible for Mac hardware as well.
There was no real separate Mac product team from the iPhone team, the head of hardware was responsible for the hardware for both so he didn’t have a conflict of interest. Whichever succeeded, to whatever degree, he would succeed. He would have no incentive for either to fail or to spike one in favour of the other.
There was no real separate Mac product team from the iPhone team, the head of hardware was responsible for the hardware for both so he didn’t have a conflict of interest. Whichever succeeded, to whatever degree, he would succeed. He would have no incentive for either to fail or to spike one in favour of the other.