That's funny, I've found that Gap uses lower-quality materials, especially compared to the nicer BR stuff. The BR non-iron dress shirts, for example, truly don't need any ironing. Gap has "non-iron" clothing as well, but it's of much lower quality and wrinkles much more easily.
Yeah, there are probably differences. I suppose my overall point is that if you're buying mall brands, you are paying for brand first, and everything else second. I wouldn't expect good zippers from a mall store.