I guess, I hate to be more pessimistic than I already am, but when I see pointless petitions to “Facebook: Stop Group Recommendations” I don’t see anyone over there truly “fighting the good fight”. I think GNU is a far better example of this type of action.
I think an open source foundation has to stand on the shoulder of a valuable product to get noticed. GNU has all of its things, Mozilla is an acoustic guitar busker playing “bulls on parade by Ratm” outside of a Barnes and Nobles.