It's very difficult to find a good name that is meaningful(reflecting the business), short and easy to remember (short as in the 5-6 letter range). When the name does not reflect the business at hand, the name can be reused at a minimum. Further more, if you diversify your business and branch out into other areas, your name won't hold you back. To that end, whether the word is foreign or not doesn't really diminish the value of the name and it may even help you find a good name quicker. so long as it is short, has a good rhyme to it and it's easy to remember. This is not novelty either, it's already been blogged to death.
