They work well within ecosystems. See the any number of video games and gaming platforms that invent their own micro-currency. My kid plays roblox and every month or so asks for some of their allowance to go into their ecosystem. They spend pennies on different cosmetics with nearly no friction.
That said, I don't think even "Web Points" would work for links. Maybe something like buying "Member Status" with "Web Points" for a month on a site could work.
That said, I don't think even "Web Points" would work for links. Maybe something like buying "Member Status" with "Web Points" for a month on a site could work.