The most valuable thing online in the next few decades will be authenticity. Authenticity is really the new luxury. The beauty of the early internet was its pure, passion driven authenticity. Websites sprouting up for every interest, built only because someone was driven to share their thoughts on a given subject. Forums, filled with techies chatting about their interests. Video games exploring interactive media and forming a new art. The rise of memes from places like 4chan, that have come to dominate digital expression.
All of these beautiful things have been degraded by the inauthentic, focus-group, advertising data harvesting machines of mega-corporate greed. Unique websites and blogs are drowned out into oblivion, unprofitable and hidden by the SEO Gods of Google, funneling you into their own products and advertising pathways. Forums bled out into Reddit, which is now an astroturfed corporate dream world where advertisers can masquerade as real users and corporate appointed moderators funnel all conversation into the optimum advertising framework--deleting anything that could harm reddit's shareholder pool of giant corporations and governments. Video games went from novel, artistic experiments, to hyper-optimized addiction machines built to drain the time, money, and drive from their young audience. Even memes, with all their raw vulgarity and juvenile silliness, have been coopted by corporations trying to bend this new form of expression to their advertising goals.
First, content online was authentic and human. Then, big tech started trimming and censoring and funneling and optimizing it into something less real... less human, but far more ripe for advertising revenue and data collection. Now, we are entering the stage of AI-generated content. Articles written by algorithm, art created by machine, bots filling up the whole internet with noise. The level of distrust, paranoia and questioning of reality that users will experience online in the coming years will be unparalleled. Is this image real? Is this person I'm talking to a bot? Is this artwork human made?
Which brings me back to my main point. Authenticity will be the new luxury. And the builders of tomorrow who figure out how to curate authentic online communities and experiences will be the winners in this content war.
I'm a person that generally doesn't consume art, but if I did (let's say I was looking for artwork to hang at home), I would rather get 1 authentic hand-painted and hand-signed piece from a local artist than 10 digital AI-generated inkjet prints.
I wouldn't necessarily call it a luxury, more personal preference? Quality over quantity. There are some valid reasons to prefer one or the other, depending on circumstance.
Real art has intent, context and history that can't be replaced. It's everything that comes alongside a piece that makes it so interesting when you do actually buy a real piece of art, especially if you get to meet the artist.
There's a strong correlation between the early users of the internet and neurodivergent individuals. I'm one of them. We love to info dump, and the early web provided the perfect means to do so.
All of these beautiful things have been degraded by the inauthentic, focus-group, advertising data harvesting machines of mega-corporate greed. Unique websites and blogs are drowned out into oblivion, unprofitable and hidden by the SEO Gods of Google, funneling you into their own products and advertising pathways. Forums bled out into Reddit, which is now an astroturfed corporate dream world where advertisers can masquerade as real users and corporate appointed moderators funnel all conversation into the optimum advertising framework--deleting anything that could harm reddit's shareholder pool of giant corporations and governments. Video games went from novel, artistic experiments, to hyper-optimized addiction machines built to drain the time, money, and drive from their young audience. Even memes, with all their raw vulgarity and juvenile silliness, have been coopted by corporations trying to bend this new form of expression to their advertising goals.
First, content online was authentic and human. Then, big tech started trimming and censoring and funneling and optimizing it into something less real... less human, but far more ripe for advertising revenue and data collection. Now, we are entering the stage of AI-generated content. Articles written by algorithm, art created by machine, bots filling up the whole internet with noise. The level of distrust, paranoia and questioning of reality that users will experience online in the coming years will be unparalleled. Is this image real? Is this person I'm talking to a bot? Is this artwork human made?
Which brings me back to my main point. Authenticity will be the new luxury. And the builders of tomorrow who figure out how to curate authentic online communities and experiences will be the winners in this content war.