> This has been the bane of science for as long as science has been around: How do you take something that isn't particularly interesting to laypersons and help them understand how important this little micro-bit of progress might be... on not be... It's hard.
I mean, I've seen my own work go through the Science News Cycle ( https://phdcomics.com/comics/archive.php?comicid=1174 ). I know what it's like. I'm just pointing out that British universities have a reputation for being absolutely terrible about this, to the degree that there's no point trusting a single thing their PR departments say anymore.
I mean, I've seen my own work go through the Science News Cycle ( https://phdcomics.com/comics/archive.php?comicid=1174 ). I know what it's like. I'm just pointing out that British universities have a reputation for being absolutely terrible about this, to the degree that there's no point trusting a single thing their PR departments say anymore.