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I am actually involved, right now, with securing a couple .xxx domains for a client. Although not an adult product, the client wants to protect their product name from being associated with adult content.

For the record, my client is happy to pay the large (compared to normal domain registrations) fee to keep their .xxx from resolving.




I think that's the particular reason for launching any new tlds, most of them don't make any sense, but companies buy them anyway.




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